15 March 2011

Tourists in denial

Proof positive that it's time to retire the term "traveler, not tourist" and all variations thereof: this ad from Delta's in-flight magazine, Sky. Click on the photo for a close-up of the full text. I've also seen Minneapolis light rail trains wrapped in a version of this ad, including that tag line.


  1. I tried to write an article about retiring the tourist vs. traveler debate because I'm a bit tired of it too. But I just couldn't make it interesting. I think I distilled it to this: people say they're travelers not tourists when they want to feel superior to someone else.

  2. Matthew, that sounds about right to me. WE, of course, are never tourists. No, no. It's always those other, inferior people.


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