24 October 2010

"Aloha Hawaii Brunch" in a Munich beer hall. Discuss.

I was just going through my photos from Munich and found this one:

I took this photo in the Ratskeller in Munich. Here's how Arthur describes the restaurant:
Most German cities publicize their food specialties by running a low-priced, municipally-owned restaurant in their City Hall. Munich has one of the best of these. Its Ratskeller, a restaurant in the cellar of its famous, old City Hall on Marienplatz, serves an authentic Bavarian meal in a setting of vaulted oak arches, large beer kegs and rough-hewn wooden tables that could have come from The Student Prince. 
In short this is a classic, stereotypical Bavarian restaurant.
But let me call your attention to the list of upcoming events on the board pictured above. Specifically, note the short column on the right side. This, to me, is a classic sign from the European tourist trail. It represents globalization and stereotypes and cultural confusion and strange uses of English. 
  • O-sole-mio Brunch. Cheesy Italian stereotypes to go with your kitschy German stereotypes! 
  • Ratskeller Happy Family Schnitzel Brunch (neu!). Advertised in English, except for the part about how it's new. This I find completely baffling. 
  • Aloha Hawaii Brunch. This makes about as much sense as . . . well having an Oktoberfest celebration on a beach in Hawaii. The two cultures are about as far apart as one can get, I think. I'm trying to figure out what this entails. Pineapple-spiked schnitzel? Or maybe "Bavarian luau" is the next big trend, the next theme restaurant to hit the big time. I can see it: servers in grass skirts and dirndls, dancers doing the hula to "Ein Prosit" . . .  


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